CCAF launches $5m juice line

Coca Cola Amatil Fiji (CCAF) today launched a $5 million new juice line to demonstrate its commitment and continued investment in Fiji.

Fiji’s Prime Minister Commodore Voreqe Bainimarama who launched the new Pulpy orange juice line said the globally renowned juice brand will create more jobs and enter more money in Fiji’s economy.

“Today’s launch is very much in line with three of my government’s core principles for economic development: creating jobs, reducing imports, and increasing exports,” said Bainimarama.

He said the new brand juice will increase local and foreign sales; also increases tax revenue, which helps pay for things such as better schools, better hospitals, and better roads.

“As Fiji’s economy continues to expand, my government is committed to ensuring that transparency, stability and integrity from the foundations for all new developments.”

He said it will instil confidence in those looking to conduct business in Fiji.

“Manufacturing is an area of great potential for our country.”

Currently, he said approximately 22 per cent of the workforce are employed in this sector where it contributes 15 per cent to the GDP.

“The launch we are here to celebrate is a manifestation of our policies. This represents exactly the kind of development that helps us continue to grow our economy and show the international community that Fiji has the capacity in her people and infrastructure.”

CCAF managing director Andrew Preece said local manufacture helps to create jobs and helps reduce transportation costs experienced when importing products from other countries.

By Ropate Valemei