Vodafone launches new slogan

Vodafone Fiji is the latest affiliate of the global brand to adopt its new tagline, “power to you” which replaces “make the most of now”.

Vodafone Fiji chief marketing officer Avanthi Senaratne said the change represents a major shift in how Vodafone thinks about themselves and their customers as well as how they communicate.

“Vodafone wants our customers to know that with a phone in hand, they are now in charge and that Vodafone is the enabler,” she said.

She said Vodafone Fiji would continue to be innovation hungry and customer obsessed.

“We are also very excited by the prospect that in the next few weeks our customers will once again be “wowed” with the launch of a new service that would further underline both the company’s internal strength and external focus.”