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Beer maker Fosters Group Pacific Ltd is expected to launch new alcoholic beverage products this week as a build up to the Christmas festive season.
The South Pacific Stock Exchange listed company announced its intention to release its Fiji Premium Beer on Tap into the Fiji market this Friday, saying this would be an extension of “the already successful packaged Fiji Premium Beer and will be available at drink in channels as well as hotels and resorts.”
“In conjunction with this launch, a full strength export quality Ready-to-Drink Bourbon & Cola will also go to market on this date, again as an extension of existing Tribe RTD flavours.
“These brand extensions are an integral part of FGPL’s innovation strategy to provide more appealing beverage options and packaging in drink in channels,” said the company’s financial controller Pacific Alfred Chan.
FGPL last traded on SPSE at $12.65.
