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Yahoo! on Thursday launched a Spanish version of its Internet home page for mobile devices in a move to court the growing US Hispanic population.
Yahoo! Mobile en Espanol is accessible by smartphones at espanol.yahoo.com.
Yahoo! is out to increase its popularity among the more than 46 million US Hispanics with a "culturally and personally relevant" mobile experience, said Felipe Munoz, senior mobile director at Yahoo! Hispanic Americas.
"We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer."
Yahoo! en Espanol news content includes an "America Latina" section featuring stories centered on Latin America.
Yahoo! mobile boasts more than 35 million US users and reports that the use of its home page has more than tripled during the past two years.
Yahoo!'s mobile homepage is available in 32 countries across Europe, Asia, and the Americas. Spanish versions of the home page launched last month in 14 countries in Latin America.
Mobile Internet use among US Hispanics is outpacing that of all other groups, with 88 percent consuming content on mobile phones, according to comScore figures cited by Yahoo!.
"As companies expand to reach new mobile users around the globe, it is increasingly important to provide personalized mobile experiences combined with relevant content to address the cultural needs and interests of users," Gartner Research analyst Tuong Nguyen said in a release.
