ANZ launches new brand identity

October 27, 2009 03:48:38 PM

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The Australia and New Zealand Banking Group today rolled out its new brand identity in Fiji as part of a global launch in the 32 countries it operates in.

Worth AUS$15million, the new brand is captured in the form of a central human shape consisting of a modernised and simplified ANZ world-mark and a new outer symbol comprising three shapes that signify ANZ’s three key geographies – Australia, New Zealand and Asia Pacific.

“We live in your world,” is the bank’s new tag line.

“We are determined to make banking less complicated for our customers as we continue to deliver solutions to meet their needs,” said the CEO Central Pacific and General Manager ANZ Fiji Norman Wilson.

Incoming chief executive officer Pacific, Michael Rowland, said they had worked with customers across the Pacific for more than 130 years.

“We are one of only 11 banks globally with a AA rating. Our new brand will build on “making life easier” for our customers in the Pacific, including providing banking to the people in remote regions,” Rowland said.

“The brand will also provide a consistent experience for our customers, regardless of where they live or what language they speak.”

The key elements of the brand changeover include external and internal signage at ANZ branches across Fiji from today.

The brand will roll out progressively to corporate stationery, marketing and advertising over the next 12 to 24 months accompanied by a marketing campaign.