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The sizzling bacon and fried eggs of the classic English cooked breakfast won a competition Wednesday to find a new flavour of crisps.
Emma Rushin, a 27-year-old trainee midwife, dreamed up the concoction, calling it "Builder's Breakfast" after the cholesterol-heavy meal which is still the favourite start of the day for manual workers across Britain.
She won the 50,000-pound (56,700-euros, 75,400-dollars) first prize in a competition run by crisp manufacturer Walkers and will see her flavour go into mass production.
Her blend of bacon, buttered toast, eggs and tomato sauce received more than 232,000 votes of more than one million cast by the public, putting it ahead of flavours like Onion Bhaji, Cajun Squirrel and even Chilli and Chocolate.
The shortlist of new flavours were produced in limited numbers to allow people to sample them and cast their vote.
Rushin, a mother of two, said she was "thrilled."
She said: "Tensions were high especially towards the end of campaigning -- I really had no idea what way the public vote would go.
"I'm so proud to have my flavour crisps continue to be on sale across the UK and Ireland. It'll be fun to see people buying them with their lunch or snacking on them on their way home from work.
"I am ever so grateful for the public's support and all their votes. It's wonderful to know so many people love Builder's Breakfast too."
Award-winning chef Heston Blumenthal and former England striker Gary Lineker announced the winner in a ceremony in London.
Blumenthal, who serves bacon and egg ice cream in his Michelin-starred Fat Duck restaurant, said: "Our tastebuds are changing and developing, as new flavours and foods become readily available in the UK and Ireland."
