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Bob Marley's family has entered a deal with Hilco Consumer Capital to develop a line of consumer products that capitalize on the reggae legend's name and image, the company has announced.
The announcement did not say how much the family will receive under the deal. The Miami Herald reported that HCC will make an initial investment of 20 million dollars.
"As the family's exclusive partner, HCC will be responsible for global product licensing and retail strategies that build upon the heritage of Bob Marley and the brand's natural consumer appeal," the company said.
Cedella Marley, 41, the Jamaican singer's daughter and first child, said in the statement the family had been diligent about protecting Marley's legacy.
The partnership with HCC "will allow us to grow his legacy, while maintaining his integrity and artistic DNA in a quality manner," she was quoted as saying.
The company said it planned to develop a full line of consumer products for the 65th anniversary of Marley's birth next year.
Known for hits like "I Shot the Sheriff," and "Get up, Stand Up," Marley died of cancer in 1981.
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