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Fiji’s international airline Air Pacific Limited exceeded the $1 million mark in its online sales for the month of July alone, the airline reported.
And the airline said this result had paid off Air Pacific’s commitment in enhancing its website for customers to access a more efficient mode of booking airline seats from any part of the world it serviced.
Earlier this year, Air Pacific created a series of enhancements to the website with the aim of providing an informative and easy to use site that could be reached by the millions of consumers who use the internet to search and book their travel arrangements.
Air Pacific managing director and chief executive authority John Campbell said the company was delighted with the results as it was evident that the airline was meeting its customers’ travel needs when it came to providing an easy, convenient and timely tool for travel research and bookings.
He said the internet and the Air Pacific website were integral components of its customer service delivery and commercial strategy.
“We will continue to look at ways we can further enhance the customer experience and increase sales through this medium,” Campbell said.
He said enhancements to date included the introduction of an online flight schedule, an interactive route map and the ability to book all Air Pacific and Pacific Sun destinations online, except for Vancouver (Canada) and Narita (Japan).
Also in July, Air Pacific reached its major highlight since the December 2006 coup with the airline carrying over 100,000 customers, its highest ever number of passengers in one month.
While releasing this figure last week, Campbell said the July results and the operational efficiency was an encouraging achievement with which the business was able to deliver the performance.
Meanwhile, the airline has launched its holiday package programme ‘Air Pacific Holidays’ into the Australian and US markets, with New Zealand to roll-out by October-end this year.
“Air Pacific will continue to refine and enhance its website to deliver on the expectations of travellers around the globe and maximise this dynamic medium to promote the Fiji Islands and the South Pacific,” Campbell said.
