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Launch of Kate Moss collection popular
Launch of Kate Moss collection popular
Tuesday May 01, 2007
More than a thousand people flocked to clothing store Topshop's flagship Oxford Street branch in London on Monday for the launch of the Kate Moss collection.
Supermodel Moss drank champagne inside the multi-storey fashion store with select invited guests and the boss of Topshop's parent company, Philip Green, and briefly posed alongside mannequins that were displaying a red dress that she had designed.
"It is exciting," Green said.
"It wouldn't be here if we didn't believe in it. This is about building a business. This is about whether we can build something that is real."
Shoppers had been queuing outside the central London store for up to eight hours for the sale, which began at 8 pm (1900 GMT), and ended at midnight. The collection goes on sale nationwide on Tuesday.
They were all given individual wrist bands that allotted them 20-minute time slots giving them access to the Moss collection, in batches of 150 at a time. They were each allowed to buy only five items.
The collection included a 45-pound (66-euro, 90-dollar) floral print dress, as well as skinny jeans, one-shoulder mini-dresses and t-shirts ranging from 12 pounds to 150 pounds.
"I think it has exceeded the hype," said 24-year-old fashion blog editor Kim Foster.
"We didn't really think anyone was really coming down this afternoon. I'll see what happens quality wise because a lot of them (the clothes) are quite highly priced."
AFP
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